Towel brings swirl of emotions for Cope family
Pittsburgh: Seeing all of those Terrible Towels this week, swirling in the breeze and decorating offices, is a bittersweet image for Elizabeth Cope, 38, according to the New York Times."It's actually been really hard for me, with the Steelers going to the Super Bowl," she tells reporter John Branch. "It's great. But it hurts."
Cope's father, longtime Steelers color analyst, former WTAE-TV (4) commentator, and WTAE (1250) talk show host Myron Cope, died last February after battling a series of illnesses. He was 79.
Cope invented the Terrible Towel in 1975 as a promotional gimmick for the radio station.
The trademark was eventually donated to the Allegheny Valley School in Robinson Township, a residential community for people with severe mental or learning disabilities. Cope's son, Danny, has autism and is unable to speak. He has been a resident of AVS since 1982.
Royalties collected by the school since 1996 totaled more than $2.5 million before this season, according to the Times. Sales of the $7 towels will likely generate another million dollars in income this year alone, the newspaper says.
Readers’ Forum
Check out the story on the terrible Towel and learn that Larry Garrett former President of Burbach Broadcasting actually came up with the idea in a meeting with WTAE GM Ted Atkins and Cope while Larry was sales manager. It’s a good story and Larry was a good man.
Bill Shannon - January 31, 2009 at 09:39 am
addendum to above comment: Larry was President of BBC when it had K104/WEYZ in Erie, WXIL Parkersburg, WZMM Wheeling, WBVH/WMAJ State College among others. He was previously GM at 13Q and Sales Manager at KQV in the late 60s. I worked for him from late 76 till he retired in the late 80s.
Bill Shannon - January 31, 2009 at 09:56 am